Namhlanje, i-Aluminium Association ibhengeze ukuqaliswa kwephulo elithi "Khetha i-aluminium", elibandakanya ukuthengwa kweentengiso ze-digital media, iividiyo zabasebenzi kunye neenkokheli zoshishino lwe-aluminium, i-website entsha yokuzinza kwi-ChoiceAluminum.org, kunye nokugqwesa kwe-100% enokuphinda isetyenziswe, ihlala ihleli kwaye oluzinzileyo Iimpawu zezinye izinto zentsimbi. Esi siganeko senziwa emva kokuqaliswa kwewebhusayithi entsha ethi www.aluminium.org yi-Aluminium Association kwinyanga ephelileyo.

Iintengiso, iividiyo kunye neewebhusayithi zibalisa ibali lendlela i-aluminium ibonelela ngayo ngezisombululo ezizinzileyo kwiindawo ezifana nokuphinda kusetyenziswe, ukuveliswa kweemoto, ukwakha kunye nokwakhiwa, kunye nokupakishwa kwesiselo. Ikwalandelela indlela imboni ye-aluminiyam yaseMntla yaseMelika inciphise i-carbon footprint yayo ngaphezu kwesiqingatha kwiminyaka eyi-30 edlulileyo. Ishishini le-Alcoa lixhasa phantse ama-660,000 emisebenzi ethe ngqo, engathanga ngqo nephuma kuyo kunye nexabiso lemveliso yezoqoqosho iyonke ephantse ibe yi-172 yeebhiliyoni zeedola zaseMelika. Kwiminyaka elishumi edlulileyo, ishishini lityale imali engaphezulu kwe-3 yeebhiliyoni zeedola kwimveliso yase-US.

"Njengoko sisebenzela ikamva elijikelezayo nelizinzileyo, i-aluminium kufuneka ibe phambili," watsho uMat Meenan, umlawuli ophezulu wemicimbi yangaphandle kwi-Aluminium Association. "Ngamanye amaxesha siyalibala malunga nezibonelelo zemihla ngemihla ze-aluminiyam ezibonelela ngeziselo esizithengayo, kwizakhiwo esihlala kuzo nesisebenza kuzo, kwiimoto esiziqhubayo. Eli phulo lisisikhumbuzo sokuba sinesisombululo esinokuphinda sisetyenziswe, sihlala ixesha elide, sikhaphukhaphu ezandleni zethu. Ikwasisikhumbuzo somkhondo omkhulu owenziwe ngumzi-mveliso we-aluminium wase-US ukutyala imali kwaye ukhule ngelixa unciphisa unyawo lwekhabhoni kumashumi eminyaka akutshanje.

I-aluminiyam yenye yezona zinto zisetyenziswayo zisetyenziswe ngokutsha namhlanje. Iitoti zesiselo ze-aluminiyam, iingcango zemoto okanye iifreyimu zefestile zidla ngokuhlaziywa ngokuthe ngqo kwaye ziphinde zisetyenziswe. Le nkqubo inokwenzeka phantse ngokungenasiphelo. Ngenxa yoko, phantse i-75% yemveliso ye-aluminium isasetyenziswa namhlanje. Iqondo eliphezulu lealuminiyam yokuphinda isetyenziswe kunye nokuqina okukhaphukhaphu kuyenza ibe yinxalenye engundoqo yesetyhula, uqoqosho lwekhabhoni ephantsi.

Ishishini le-aluminiyam lenza uphuculo oluqhubekayo ekusebenzeni kokusingqongileyo ekuveliseni isinyithi. Uvavanyo lwe-Life Cycle Assessment yaseNyakatho Melika i-aluminium inokuveliswa ngoMeyi walo nyaka ibonise ukuba ukukhutshwa kwegesi ye-greenhouse kuye kwehla nge-40% kwiminyaka engama-30 edlulileyo.