Novelis Inc., umuyobozi wisi ku isi mu kuzamura aluminium no gutunganya ibicuruzwa, yaguze Aleris Corporation, itanga isoko ry’ibicuruzwa bya aluminiyumu. Nkigisubizo, Novelis ubu ihagaze neza kugirango ihuze ibyifuzo byabakiriya kuri aluminiyumu mu kwagura ibicuruzwa byayo bishya; guhanga abakozi bafite ubuhanga kandi butandukanye; no gushimangira ubwitange bwumutekano, kuramba, ubuziranenge nubufatanye.

Hiyongereyeho umutungo w’ibikorwa bya Aleris hamwe n’abakozi, Novelis yiteguye kurushaho gukora neza isoko rya Aziya rigenda ryiyongera binyuze mu guhuza umutungo wuzuzanya mu karere harimo gutunganya, guta, kuzunguruka no kurangiza. Isosiyete kandi izongera ikirere mu nshingano zayo kandi yongere ubushobozi bwayo bwo gukomeza kuzana ibicuruzwa bishya ku isoko, gushimangira ubushakashatsi n’iterambere ry’iterambere no gutanga intego zayo zo gushinga isi irambye hamwe.

“Kugura neza Aleris Aluminium ni intambwe ikomeye kuri Novelis mu kuyobora inzira igana imbere. Mu bihe bitoroshye ku isoko, uku kugura kwerekana ko twemera ubucuruzi n’ibicuruzwa bya Aleris Intwari mu bihe bigoye ntishobora gutsinda idafite ubuyobozi bukomeye bw’ikigo ndetse n’ubucuruzi buhamye. Kimwe no kongera Novelis kubutaka mu 2007, uku kugura Aleris nabwo ni ingamba ndende z'isosiyete. ”Kumar Mangalam Birla, Umuyobozi w'Inama y'Ubuyobozi ya Birla Group na Novelis, yagize ati. Ati: “Amasezerano na Aleris Aluminium ni ingenzi, ageza ku bucuruzi bwacu bw'ibyuma kugera ku yandi masoko yo mu rwego rwo hejuru, cyane cyane mu nganda zo mu kirere. Muguhinduka umuyobozi winganda, natwe twiyemeje cyane kubakiriya bacu n'abakozi Kandi ubwitange bwabanyamigabane. Muri icyo gihe, uko turushaho kwagura inganda za aluminium, twateye intambwe ifatika igana ahazaza heza. “