Novelis Inc., yemwe ndi mtsogoleri wapadziko lonse pakupanga aluminiyamu ndikubwezeretsanso, wagula Aleris Corporation, wogulitsa padziko lonse lapansi zinthu za aluminiyamu. Zotsatira zake, Novelis tsopano ali m'malo abwinoko kuti akwaniritse kuchuluka kwamakasitomala a aluminiyamu pakukulitsa zida zake zatsopano; kupanga antchito aluso komanso osiyanasiyana; ndi kukulitsa kudzipereka kwake ku chitetezo, kukhazikika, khalidwe ndi mgwirizano.

Ndi kuwonjezera kwa katundu wa Aleris ndi ogwira ntchito, Novelis ali wokonzeka kutumikira bwino msika womwe ukukula ku Asia pophatikiza zinthu zowonjezera m'derali kuphatikiza kukonzanso, kuponyera, kugudubuza ndi kumaliza. Kampaniyo iwonjezeranso zamlengalenga pazambiri zake ndikukulitsa kuthekera kwake kupitiliza kubweretsa zinthu zatsopano pamsika, kulimbikitsa luso lake lofufuza ndi chitukuko ndikukwaniritsa cholinga chake chopanga dziko lokhazikika limodzi.

"Kupeza bwino kwa Aleris Aluminium ndichinthu chofunikira kwambiri kwa Novelis kutsogolera njira yopita patsogolo. M'malo ovuta amsika, kupezeka uku kukuwonetsa kuzindikira kwathu bizinesi ndi zinthu za Aleris Ngwazi munthawi yamavuto sangathe kuchita bwino popanda utsogoleri wabwino wakampani komanso maziko okhazikika abizinesi. Monga kuwonjezera kwa Novelis kugawo mu 2007, kupeza kwa Aleris ndi njira yayitali ya kampaniyo. "Kumar Mangalam Birla, Wapampando wa Board of Directors a Birla Group ndi Novelis, adatero. "Mgwirizano ndi Aleris Aluminium ndi wofunikira, womwe umakulitsa bizinesi yathu yachitsulo kumisika yambiri yotsika mtengo, makamaka m'makampani opanga ndege. Pokhala mtsogoleri wamakampani, timakhalanso otsimikiza mtima kwa makasitomala athu ndi antchito athu Ndi kudzipereka kwa omwe ali ndi masheya. Panthawi imodzimodziyo, pamene tikukulitsa kukula kwa mafakitale a aluminiyamu, tatenga sitepe yodalirika yopita ku tsogolo lokhazikika. “